NEXT Financial Group together with 4WARD Marketing has developed a series of ideas to get the ball rolling on niche marketing. Two steps were outlined in previous blogs, identifying and researching your ideal customer and marketing yourself. NEXT Financial Group knows the importance of being dedicated to your niche, and discriminating when it comes to your marketing focus.

The third step in developing your niche marketing strategy is cultivating your niche. Establishing yourself as a leader within your niche is critical to gaining more clients and being looked upon as an expert in the field. Cultivating your niche and clients is another important component

Make contact on a regular basis. NEXT Financial Group believes that keeping your clients informed and touching base improves their ability to remember you. You can also host client and educational events that benefit or interest your niche. This again proves you are an expert in the field. Use public speaking and local media to connect with prospects. NEXT Financial Group knows that new clients are likely to come from existing ones. Develop a client generation referral plan, include an “ideal client profile” and share it with your clients.

NEXT Financial Group, Inc., has moved to the top spot in a recent Financial Planning magazine survey.  In the June 2006 issue of Financial Planning, NEXT is ranked as the number one fastest growing independent broker/dealer, based on the largest percentage of growth in revenue.  This number one ranking falls on the heels of a second survey in which NEXT ranked first.  In May, Investment Advisor magazine announced that NEXT placed first of any broker/dealer in percentage of growth of fee-based advisors added over the past five years.

NEXT was also ranked as one of the 50 largest broker/dealers in America for the first time this year in Financial Planning magazine’s annual rankings.  The magazine reported that NEXT’s steep jump in revenue of 46.1% for 2005 was the key in placing the company in the FP50.

NEXT was founded, owned and is controlled by its registered representatives and has won the prestigious Broker/Dealer of the Year Award* an unprecedented 6 times over the past 6 years.

Our Board of Directors includes active, producing representatives. When you join NEXT, you can be sure that the Board will act with your best interests at heart and not in accordance with the overall strategy of a giant multi-national or foreign corporate parent. Our Board makes decisions with one singular goal in mind; to do what is in the best interests of the representatives and their clients.